CleanMyMac. The MacBook cleaner that does it all
CleanMyEx
CleanMyMac by MacPaw is an all-in-one Mac app helping to tidy up both your computer and your life.
In late October 2024, the app was prepping for a major update—and wanted to reach as many new users as possible.
In late October 2024, the app was prepping for a major update—and wanted to reach as many new users as possible.
To highlight the joys and struggles of decluttering, we launched an ad campaign called CleanMyEx,
inspired by a universal experience—having an apartment full of your ex's stuff you just can’t bring yourself to toss.
inspired by a universal experience—having an apartment full of your ex's stuff you just can’t bring yourself to toss.
Have you heard this soundtrack?
Play the video again.
Play the video again.
There you go. Now you'll be humming this melody for the rest of the day. Because this music was composed by the talented Ukrainian musician Cape Cod and voiced by the Ukrainian star of the new scene Brykulets.
And that is exactly what the CleanMyMac users will be listening in the coming months around the world.
The term Soft power takes on a new meaning, doesn't it?
And that is exactly what the CleanMyMac users will be listening in the coming months around the world.
The term Soft power takes on a new meaning, doesn't it?
In this campaign, CleanMyMac swoops in to bring instant clarity with a tidy, organized system. It’s that satisfying moment when you finally get your life back under control—well, at least on your Mac.
