In 2019, the newly established Ministry of Digital Transformation of Ukraine set about transforming an outdated system of public services and creating a digital state—the one that would provide prompt and stress-free online services as a one-stop shop.
To transform the system into a human oriented service, we changed the way the government interacts with its citizens by re-engineering dozens of state services and making them available on tap on the one online portal and within the only mobile app named Diia (‘action’ in Ukrainian).
Diia. Digital State became a magnet that attracted leading IT companies, international funds, and Ukrainians who believe in their country's future and are eager to put these changes into action. The project inspired millions of people to see the opportunities for developing Ukraine and supporting this movement.
CANNES LION
Bronze
Creative Business Transformation
Agency
Strategist — Anastasiia Stratovych Strategist — Ievgen Gavrylychenko Strategist — Maksym Iliukhyn Brand Leader — Valentin Paniuta Project Manager — Alina Bozhniuk Awards Manager — Anastasiia Melezhyk Copywriter — Anna Kashcheeva Art Director — Maxim Nazarov Namer — Anya Lisovskaya Chief Designer — Vitaliy Parfilev Designer — Roma Baranovsky Motion Designer — Yurii Khomovskyi Production Manager — Yura Shedenko
Client
Minister of Digital Transformation of Ukraine — Mykhailo Fedorov First Deputy Minister of Digital Transformation — Oleksii Vyskub Director of eServices Development Directorate Ministry — Mstyslav Banik Head of Marketing and Communications at the Ministry of Digital Transformation of Ukraine — Alina Tornahi
Rafesthetic (production)
Director — Pavel Buryak Producer — Katerina Nefeld DOP — Martí Hererra