HyperCases

Last fall, the Ministry of Education and Science and the Ministry of Digital Transformation of Ukraine jointly launched the Global Innovation Development Strategy 2030.
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The project is to become a guideline that would determine the development of Ukraine in all key areas, from MilTech to science hubs, for at least 7 years ahead.

CleanMyMac, an all-in-one app to awesomize your Mac, was prepping for a major update in late October 2024. To highlight the joys and struggles of decluttering, we launched an ad campaign called CleanMyEx, inspired by a universal experience — having an apartment full of your ex's stuff you just can’t bring yourself to toss.

The Ministry of Education and Science of Ukraine joined forces with the Ministry of Digital Transformation to usher in an era of innovation for the educational system. They dared to touch the sacred: pencil-written grades in the school register. And they did it in Ukraine, during wartime.
Someone had to tell this story!

Since digital documents in Poland received the same legal status as plastic ones in 2023, having them all one click away has become truly relevant. mObywatel 2.0 app was here to provide modern citizens with all the documents they need — on tap.

In 2019, the newly established Ministry of Digital Transformation of Ukraine set about transforming an outdated system of public services and creating a digital state — the one that would provide prompt and stress-free online services as a one-stop shop.

In the spring of 2024, the Ministry of Education and Science of Ukraine came to us with a tricky task: to restore the prestige of professional education. To make communication genuine and catchy, instead of professional actors, we made the real students of proftechs the heroes and voices of the campaign.

Rozetka is the biggest online retailer in the country — so big that it is often referred to as Ukrainian Amazon. From our first project, we set out to change that by introducing a trend of self-irony, light humor, and treating customers not like budget figures but like humans with their big and small hopes and dreams.

Imagine a service that helps you dive into any unusual experience possible, from clay crafting to extreme driving. Now imagine all these experiences can serve as perfect gifts because, well, they are pretty unusual. That’s what bodo, the biggest experience gifting website in Ukraine, is about.

MEGOGO is the biggest video-on-demand service in Eastern Europe. Yet, they still need ads to convince people to choose MEGOGO instead of any other international streaming giant. Well, here we are.