HyperCases

EVA

You Are Your Only One

EVA is your friendly neighborhood drogerie store. Yet it has the potential to be much more — with EVA.UA, where all the beauty lives. So this Black Friday we pushed it forward and made a campaign for the girlies — about self-care, self-love, and not saving on yourself. And in the middle of all that, a few gentle affirmations — to remind every girl she’s her own best support system.
comms strategy
ecommerce
love yourself
she’s a lady
monomarket

Hey, Wanna Haggle?

Monomarket is the marketplace inside the Ukrainian fintech monobank. Time to step out of the mono comfort zone and say hi. Right in back-to-school season — aka max ad noise — where the big guys have been parked on their turf forever.
campaign
marketplace
meme-centric
LOL
CleanMyMac

CleanMyEx

CleanMyMac, an all-in-one app to awesomize your Mac, was prepping for a major update in late October 2024. To highlight the joys and struggles of decluttering, we launched an ad campaign called CleanMyEx, inspired by a universal experience — having an apartment full of your ex's stuff you just can’t bring yourself to toss.
app
campaign
techno humanism
world domination
Mriia

How a Dream Inspires to Learn in the Most Uncertain Times

The Ministry of Education and Science of Ukraine joined forces with the Ministry of Digital Transformation to usher in an era of innovation for the educational system. They dared to touch the sacred: pencil-written grades in the school register. And they did it in Ukraine, during wartime.
Someone had to tell this story!
education
app
campaign
generational impact
mObywatel

Helping the Polish State Speak Human

Since digital documents in Poland received the same legal status as plastic ones in 2023, having them all one click away has become truly relevant. mObywatel 2.0 app was here to provide modern citizens with all the documents they need — on tap.
govtech
campaign
human-centric
cute hats
Diia

How Can One App Change the Whole Country?

In 2019, the newly established Ministry of Digital Transformation of Ukraine set about transforming an outdated system of public services and creating a digital state — the one that would provide prompt and stress-free online services as a one-stop shop.
govtech
comms strategy
social impact
is it future?
PROFTECH

How We Made Trade Jobs a New Cool Thing

In the spring of 2024, the Ministry of Education and Science of Ukraine came to us with a tricky task: to restore the prestige of professional education. To make communication genuine and catchy, instead of professional actors, we made the real students of proftechs the heroes and voices of the campaign.
comms strategy & design
social impact
smells like teen spirit
ROZETKA

The Largest Online Retailer in the Country Turned into a Human-First Brand

Rozetka is the biggest online retailer in the country — so big that it is often referred to as Ukrainian Amazon. From our first project, we set out to change that by introducing a trend of self-irony, light humor, and treating customers not like budget figures but like humans with their big and small hopes and dreams.
ecommerce
comms strategy
human-centric
positive vibes
TBI Bank

Tough Luck for Traditional Banks

Traditionally, banks behave like kings, treating their clients with paperwork, queues, and a somewhat high-brow atmosphere. For tbi bank, this seems like an opportunity to stand out by presenting a comfortable and human banking experience.
fintech
comms strategy
competitors’ tears
business sauna
bodo

An Unusual Story of an Unusually Enjoyable Gifting Experience

Imagine a service that helps you dive into any unusual experience possible, from clay crafting to extreme driving. Now imagine all these experiences can serve as perfect gifts because, well, they are pretty unusual. That’s what bodo, the biggest experience gifting website in Ukraine, is about.
ecommerce
bondiana vibe
fairytale aesthetic
MEGOGO

How We Filmed Matrix without Neo and Nobody Noticed

MEGOGO is the biggest video-on-demand service in Eastern Europe. Yet, they still need ads to convince people to choose MEGOGO instead of any other international streaming giant. Well, here we are.
video on demand
comms strategy
mermaidcore
matrix mood
WINWIN. Ukrainian Global Innovation Vision

Innovation Strategy to Win the Peace

Last fall, the Ministry of Education and Science and the Ministry of Digital Transformation of Ukraine jointly launched the Global Innovation Development Strategy 2030.
The project is to become a guideline that would determine the development of Ukraine in all key areas, from MilTech to science hubs, for at least 7 years ahead.
comm strategy
govtech
branding