You Are Your Only One
EVA — is Ukraine’s biggest “around-the-corner” drogerie chain — the place women have been popping into for years to grab toothpaste or diapers. It’s already top-of-mind for everyday essentials, but not yet the go-to place for beauty — especially online.
And that’s where we saw a real chance to grow.
Challenge
At EVA.UA, you’ll find not only what you need, but also what you really want. All we had to do was convince millions of women who were used to eva’s practical, offline side.
Strategy
The best way to convince someone — is not to convince them at all, but to connect. So we went to talk with women and came back with a simple truth: when it comes to caring for others, Ukrainian women are experts. But when it’s about themselves, they tend to come last on the list of priorities.
“I used to buy my husband expensive things and always gave my child the best. But for myself — I always skimped. And now I keep wondering: why? Why not me?”
We realized something: EVA has always helped women care for everyone else — but they deserve to buy that damn cream for themselves too.
That’s how we stepped into the territory of healthy egoism — where every beauty purchase becomes a tiny act in the self-love revolution.
Idea
EVA’s mission was to remind every woman: self-care isn’t princess treatment — it’s the literal bare minimum. Because…
It’s what our mothers and grandmothers used to say — even if they never truly lived that way. Now, it’s eva’s core message.
We showed different women — from students to celebrities — each on her own journey of self-care, beginning with a simple affirmation. Affirmations that help them not lose themselves in daily routines, and be a little kinder along the way. Affirmations that remind them: I deserve the best.
And it all happened during Black Friday! When everyone’s saving, we said what matters most: don’t save on yourself — save on EVA.UA. Because a beauty purchase isn’t really about cosmetics — it’s about giving yourself permission to choose you every day.
We believe there’s room in the cart for both — a discounted laundry detergent and those TikTok beauty hits you’ve been eyeing for ages.
So, ladies, don’t hold back — treat yourselves.
So, ladies, don’t hold back — treat yourselves.
.webp)