The Largest Online Retailer in the Country Turned into a Human-First Brand
e-commerce
comms strategy
yearly supervision
human-centric
Rozetka is the biggest online retailer in the country — so big that it is often referred to as Ukrainian Amazon. Huge businesses tend to become soleless in their communication.
From our first project, we set out to change that by introducing a trend of self-irony, light humor, and treating customers not like budget figures but like humans with their big and small hopes and dreams.
This Resulted in
4
years of collaboration
25+
campaigns
200+
commercials and special projects that we feel proud of
And most importantly (yes, sometimes we use such clichés because, well, that is true), we created a human-first brand for the largest online retailer in Ukraine.
Predictably, we are fans of each campaign we've made. Yet, here are a few dearest to our hearts, which we rewatch every now and then when we go sentimental.
Here’s One for a Christmas Mood
One for the School Season
and One that is Simply Cool
Rozetka
Co-founder, CEO — Vladyslav Chechotkin Marketing Director — Eugene Obrazok Brand Manager — Andrey Kovalevskyi
HyperNormal
Chief Designer — Vitalic Parfilev Strategist — Zhenya Gavrylychenko CX & Product Strategist — Nastya Stratovych Head of CX & Product — Maksym Iliukhyn Copywriter — Anna Kashcheeva Copywriter — Anna Lisovska Art Director — Maxim Nazarov Art Director — Iva Kucherenko Art Director — Alona Zdorova Art Director — Michael Zvegintsev Project Manager — Anastasiia Melezhyk Project Manager — Vlada Vasylieva Chief Operating Officer — Anastasiya Filipenko Motion Graphic Designer — Yura Khomovskyi CGI & Animation — Andrii Gorlov CGI & Animation — Oleh Baranovsky Designer — Andrii Sokolov Designer — Roma Baranovsky Chief Designer — Leonid Tatarinov Production Manager — Yura Shedenko Strategist — Olexander Prykhodko Brand Leader — Valentyn Paniuta
