HyperCases

EVA

Building a One-Stop Brand for Every Side of Womanhood

EVA — is Ukraine’s biggest “around-the-corner” drogerie chain — the place you stop by for toothpaste, diapers, and all the everyday basics. A true retailer of necessity — but not yet the brand you’d go to for beauty, self-care, or a little self-indulgence. We are here to change that, and raise a universal shopping solution for women.
e-commerce
comms strategy
yearly supervision
she’s a lady
monomarket

Hey, Wanna Haggle?

monobank users shopped everywhere except in monomarket. With -10% on everything, having no website and search traffic, it had to compete with retail giants shouting -70%. The solution was simple – to reinvent the discount itself.
e-commerce
campaign
short-term effect
mascot
UNITED24 & UNITED24 media

How UNITED24 United the World Around Ukraine

UNITED24 media and fundraising platform is an ecosystem created to support Ukraine. While UNITED24 media captures the attention of 75 million unique viewers every month, the fundraising platform collects billions of dollars and achieves record-breaking results by rethinking marketing approaches in raising donations.
media
fundraising
short-term effect
social media
running business
CleanMyMac

CleanMyEx

CleanMyMac, an all-in-one app to awesomize your Mac, was prepping for a major update in late October 2024. To highlight the joys and struggles of decluttering, we launched an ad campaign called CleanMyEx, inspired by a universal experience — having an apartment full of your ex's stuff you just can’t bring yourself to toss.
app
campaign
Mriia

How a Dream Inspires to Learn in the Most Uncertain Times

The Ministry of Education and Science of Ukraine joined forces with the Ministry of Digital Transformation to usher in an era of innovation for the educational system. They dared to touch the sacred: pencil-written grades in the school register. And they did it in Ukraine, during wartime. Someone had to tell this story!
education
app
campaign
generational impact
mObywatel

Helping the Polish State Speak Human

Since digital documents in Poland received the same legal status as plastic ones in 2023, having them all one click away has become truly relevant. mObywatel 2.0 app was here to provide modern citizens with all the documents they need — on tap.
govtech
campaign
human-centric
Diia

How Can One App Change the Whole Country?

In 2019, the newly established Ministry of Digital Transformation of Ukraine set about transforming an outdated system of public services and creating a digital state — the one that would provide prompt and stress-free online services as a one-stop shop.
govtech
business transformation
comms strategy
human-centric
PROFTECH

How We Made Vocational Education Cool

In the spring of 2024, the Ministry of Education and Science of Ukraine came to us with a tricky task: to restore the prestige of vocational education. To make communication genuine and catchy, instead of professional actors, we made the real students of proftechs the heroes and voices of the campaign.
education
comms strategy
design
youth marketing
ROZETKA

The Largest Online Retailer in the Country Turned into a Human-First Brand

Rozetka is the biggest online retailer in the country — so big that it is often referred to as Ukrainian Amazon. Huge businesses tend to become soleless in their communication. From our first project, we set out to change that by introducing a trend of self-irony, light humor, and treating customers not like budget figures but like humans with their big and small hopes and dreams.
e-commerce
comms strategy
yearly supervision
human-centric
tbi bank

Tough Luck for Traditional Banks

Traditionally, banks behave like kings, treating their clients with paperwork, queues, and a somewhat high-brow atmosphere. For tbi bank, this seems like an opportunity to stand out by presenting a comfortable and human banking experience.
fintech
app
comms strategy
human-centric
bodo

An Unusual Story of an Unusually Enjoyable Gifting Experience

Imagine a service that helps you dive into any unusual experience possible, from clay crafting to extreme driving. Now imagine all these experiences can serve as perfect gifts because, well, they are pretty unusual. That’s what bodo, the biggest experience gifting website in Ukraine, is about.
e-commerce
comms strategy
yearly supervision
MEGOGO

How We Filmed Matrix without Neo and Nobody Noticed

MEGOGO is the biggest video-on-demand service in Eastern Europe. Yet, they still need ads to convince people to choose MEGOGO instead of any other international streaming giant. Well, here we are.
video on demand
comms strategy
WINWIN. Ukrainian Global Innovation Vision

Innovation Strategy to Win the Peace

Last fall, the Ministry of Education and Science and the Ministry of Digital Transformation of Ukraine jointly launched the Global Innovation Development Strategy 2030.
The project is to become a guideline that would determine the development of Ukraine in all key areas, from MilTech to science hubs, for at least 7 years ahead.comm strategygovtech
govtech
comms strategy
branding